You are currently viewing Top 15 Best Email Marketing Software, Platforms, & Service Providers in 2024

Are you looking for the best email marketing automation software to scale your marketing outreach?

In this article, we have chosen the top 15 Best Email Marketing Software, Platforms, & Service providers for small and medium-sized businesses.

These new generation email automation tools have functions that can create email sequence, contact segmentation, follow-ups, landing page, form, funnel, and most importantly best in class email deliverability for your email campaign.

There are more than a hundred email marketing services providers in the market. But you should consider only these top 15 email marketing automation software.


1. GetResponse

GetResponse is one of the best email marketing platforms and it’s extensively used by digital marketers across industries. It includes segmentation, marketing automation, personalization, ready-made templates, drag and drop, A/B testing, conversion funnel, and more. Altogether, GetResponse is the powerful, simplified tool to send emails, create pages, automate your marketing, and proven deliverability.

Key Features:

  • Email marketing: Newsletters, autoresponders, automation emails, automated blog digest, perfectly-timed emails, list management, email analytics, transactional emails, and more.
  • Webinar Builder: You can easily create and host webinars for up to 1000 attendees, also store webinar recording and get other features to run successful webinars.
  • Conversion Funnel: Ready-made sales funnel, create landing pages, automated emails, sell your products, and convert more customers.
  • Marketing Automation Builder: Create ideal prospects journey with an easy visual marketing automation builder to grow your business.
  • Website Push Notifications: Effortlessly create push notifications and generate more traffic and conversions.
  • Paid Ads Creator: You can easily create paid ads for Google, Facebook, and Instagram.
  • Integration: Run an effective retargeting campaign by using Facebook pixel integration.
  • SMS Marketing: Easy-to-use SMS features will help you get more sales and revenue.


Pricing Plans:

GetResponse provides a free forever plan, you can use it as long as you want for free. Also no need to provide any credit card details. The basic plan starts at $15/month. Click here for more details.

GetResponse price


2 . AWeber

AWeber is a leading email marketing platform for startups, bloggers, podcasters, real estate agents, restaurant owners, artists, and more. It offers end-to-end email marketing solutions, landing page builder, push notification, easy drag & drop editor, autoresponders, auto-newsletters, and third-party integrations. Grow and engage your audience with AWeber all in one email marketing solution.

Key Features:

  • Personalization: You can create a personalization email with segmentation and tagging.
  • Automation: Create workflows and autoresponder emails in seconds.
  • Design with Canva: Create stunning images for your email template.
  • Email Designer: Create attractive templates with drag & drop creator and free stock images.
  • Reports & Analytics: Easily track campaign successes with a few clicks. It provides pre-built reports to measure your campaign success.
  • Auto-Newsletters: Send the latest blog post as a newsletter. It has the capability of creating automated email content.
  • Customizable Pre-built Templates: Create customizable templates within a short period of time.

Pricing Plans:

AWeber offers up to 500 subscribers for free and a sending limit of 3,000/Month. But Pricing plans start at $16.15/month with all features.

Aweber price

3. Moosend

Moosend is the ultimate email marketing software and automation platform. Create effortless email campaigns that drive results. Also, help you to simplify your marketing task to reach your goal.

Key Features:

  • Create highly personalized emails
  • Build professional-looking newsletter with drag and drop
  • Slice your list and send the right messages to the right audience
  • Easy landing page and form builder
  • Automate your emails, marketing task, behavior-based trigger, and more
  • Send Abandonment cart emails
  • Track your marketing efforts with customized reports and analytics

Pricing Plans:

Moosend offers a free forever plan up to 1000 subscribers and unlimited emails. And paid plans start at $8 per month.

Moosend price


4. Active Campaign

ActiveCampaign provides everything in email marketing you need to create incredible customer experiences. It is suitable for every business.

Key Features:

  • Create dynamic content and tailor your message based on customer preference
  • Track your website visitor with site tacking
  • Automation map to see bottlenecks of your customer journey
  • Goal tracking to keep your contact right stage in your funnel
  • ActiveCampaign gives you a high deliverability rate
  • Easy to migrate from other email marketing platform
  • Chat option to connect effortlessly with site visitors
  • Send split testing emails
  • Ecommerce automation to grow your online store
  • 500+ automation recipes

Pricing Plans:

Pricing plans start at $9 per month.

Active campaign price


5. EmailOctopus

EmailOctopus is one of the reasonable email marketing software. You can manage emails, audience, design, bounce/complaint, analytics, tracking, and more. Its easy-to-use features will help you to grow your business.

Key Features:

  • Customizable template with drag and drop editor
  • Segmentation for segregating lists into groups for better results.
  • Customizable form and stunning landing page to capture more audience.
  • Create a welcome email sequence with autopilot.
  • Friendly and trained customer support team to answer your queries.
  • Tailor your email messages based on the target audience.
  • Easy to track open rate, click rate, bounce, and unsubscribe
  • Smoothly connect with a third-party app.

Pricing Plans:

EmailOctopus you can start at free of cost up to 2500 subscribers and 10,000 emails per month with limited features. Pro plans start at 24$ for 5000 subscribers and 50,000 emails per month with all features.

EmailOctopus price


6. Mailchimp

Mailchimp is a well-established email marketing platform in the market. It is best suited for beginners and startups. It provides A/B testing, lead capture forms, email automation, data segmentation, templates, personalization, and integration with third-party apps.

Key Features:

  • Audience Management: Marketing CRM, Signup Forms, Segmentation, Behavioral targeting, Predicted Demographics, Tag and Contact profiles.
  • Creative Tools: Content Studio, Creative Assistant, Dynamic Content, Subject line Helper, Campaign templates.
  • Marketing Automation: Customer Journeys, Send Time Optimization, Behavior-based automation, Date-based automation, Integration.
  • Insights & Analytics: Reports, Smart Recommendations, A/B Testing, Surveys.

Pricing Plans:

Mailchimp provides up to 2000 contacts for free and one audience. For more details, you can
click here



7. Constant Contact

Constant Contact is one of the leading email marketing platforms. You can easily create email campaigns with a smart editor and customizable design. Constant Contact also specialized in the e-commerce business, help them to grow their business with an effective email marketing platform.

Key Features:

  • It has a smart editor and a professional design template
  • Marketing Automation including autoresponder emails, event-based emails, resend emails to non-openers, and effective list-building tools
  • e-commerce tools to help e-commerce brands to find new customers, engage them and increase returning customers with automated emails
  • Landing page and website builder
  • It makes it simple to schedule social media posts and track the performance
  • Easily create Facebook and Instagram ads that drive awareness, traffic, and sales

Pricing Plans:

Constant Contact offers a free trial for a one-month. Pricing starts at $20/month.Constant Contact price

8. Sendinblue

Sendinblue is one of the cheapest email marketing tools that include Email Marketing, Transactional emails, SMS Marketing, Transactional SMS, Marketing Automation, Advanced statistics and many other features.

Key Features:

  • Through SMS marketing you can connect customers directly with messages or time-sensitive offers
  • Chat option – you can easily chat with customers while browsing your site
  • Easy setup for transaction emails
  • CRM to store every customer details in one place
  • Create more targeted landing page
  • From builder will help to create a signup form
  • Email heat map to optimize your campaign design
  • AI-based send time optimization
  • Marketing automation, segmentation, and other common feature of email marketing

Pricing Plans:

Sendinblue is free with unlimited contacts and 300 emails per day. Pricing starts at 25$ per month. For more details check the pricing plan here.

Sendinblue price


9. ConvertKit

Convertkit is suitable for Musicians, Authors, Podcasters, Coaches to reach their fans, students, and subscribers. It’s easy to use and you will spend less time on marketing and more time on creating new content.

Key Features:

  • Create landing pages in minutes for your campaign
  • Email signup form to capture subscriber
  • Seamless integration with third-party tools like Shopify, Teachable, crowdcast, etc.
  • Simple design-builder to create beautiful emails
  • Create customized email marketing campaigns
  • Change URL after sending emails with creator pro
  • Send automated email based on lead funnel

Pricing Plans:

Convertkit offers totally free up to 1000 subscribers. Paid plan starts at $29 per month.

Convertkit price


10. Drip

Drip is a marketing automation tool specially designed for e-commerce. You can effortlessly create customer acquisition to loyalty and retention. You can easily create and send personalized emails, segmentation, event-based emails, and improve engagement with repeat customers.

Key Features:

  • Create and automate campaign with pre-built templates
  • Comfortably use emails, SMS, and automation
  • Use Ecommerce CRM to send personalized emails to customer
  • Use lead ads and forms to attract customer
  • Easily segment your audience
  • Measure the success of a campaign based on revenue
  • Efficiently create a loyalty program for repeat customer
  • Integrate with top eCommerce platforms

Pricing Plans:

Drip starts with a free trial, paid plan starts at $19 per month for 1500 contacts.

Drip price

11. MailerLite

Build advanced email marketing campaigns with features like automation, landing pages, popup, and surveys. Mailerlite is fit for small businesses and creators. It has all features that make email marketing successful.

Key Features:

  • Easy Drag & drop editor, Rich text editor, and Custom HTML editor
  • More than 100 Newsletter templates
  • eCommerce features to send an automated email once customers purchase
  • Integrate with eCommerce platforms such as Shopify or WooCommerce
  • Use Website builder,  Landing pages, Pop-ups, and Embedded forms
  • Email automation, Tagging, Personalization and Segmentation
  • Create A/B split testing emails
  • Send subscriber-based time zone emails
  • Auto resend to not open emails
  • Campaign reports to track results
  • Click maps to check how customers interact with your emails
  • Survey tool to get customer feedback

Pricing Plans:

MailerLite offers free up to 1000 subscribers and 12000 emails per month. Paid plans start at $10 for 1000 subscribers and send unlimited emails.

Mailerlite price


12. Zoho Campaigns

Zoho Campaigns provides all features to meet your email marketing needs. Create responsive designs, personalized messages, trigger automated emails, and track email campaigns effectively.

Key Features:

  • Import subscribers from different sources like CSV, Eventbrite, GSuite, and more.
  • Easily create and send A/B testing emails
  • Pre-designed templates to build email campaigns quickly
  • Effortless drag and drop editor
  • Build an email workflow, set up email triggers and action elements.
  • Personalized email content 
  • Create social media campaigns on Facebook, Twitter, and LinkedIn to grow your audience.
  • Real-time analytics to measure your results

Pricing Plans:

Zoho Campaigns free plan forever you can send 12000 emails and store 2000 contacts per month. Paid plans start based on your requirement.

Zoho price

13. SendX

SendX is another affordable email marketing service provider. There are 30 parameters to optimize your email campaign. A few of them are behavior, timezone, domain name, email client, ISP, etc.

Key Features:

  • Send Unlimited Email Campaigns
  • Automate Advanced Email Sequences
  • Design customized forms
  • Drag and drop email editor to create a template
  • 500,000+ Free Stock Photos
  • Free Responsive Email Templates
  • Click Heatmap For Email Campaigns
  • Best Of Breed Email Deliverability

Pricing Plans:

SendX offers 14 days of free trial plans and paid plans start at 7.49$ for 1000 subscribers.

Sendx price


14. SendPulse

Sendpulse is a multi-channel marketing automation platform. It provides email marketing, CRM, and automation tools to grow your business. You can streamline the sales and marketing process by using Sendpulse email marketing software.

Key Features:

  • Create a template with drag and drop editor 
  • Subscription forms to collect visitor information
  • Free email template
  • You can integrate the Sendpulse SMTP server into your CMS, CRM, or another system
  • A/B Testing Emails
  • Chatbot builder to create automated replies
  • Save any email template with a free chrome extension
  • Email verification

Pricing Plans:

The free plan starts with 500 subscribers and 15,000 emails per month. Standard plans start at $6.4 for 500 subscribers.

Sendpulse price


15. Automizy

Automizy is the finest email marketing tool that helps small and medium-sized businesses and marketing consultants to send personalized emails.

Key Features:

  • Build email automation with ease
  • Create effective, high-performing emails
  • Test subject lines before hitting send
  • AB test automated emails
  • Automatic Resend
  • Key Email Conversion Metrics
  • Automation Analytics
  • Responsive Landing Pages
  • Responsive Signup Forms
  • Third-party app integration with ease

Pricing Plans:

Automizy provides 14 days free trial. Paid plans start at 29$ per month for 1000 contacts.

Automizy price



Choosing the right email marketing platform is never easy. Some platforms are cost-effective and some provide the best customer support and features. I have listed the top email marketing solution provider that will help to choose the right partner for your business. Select email marketing partners based on your requirement and budget. It’s better to make use of all free trial-listed email marketing platforms and then decide which one is the right fit for your business.