Everyone is aware of the effectiveness of email marketing. Email marketing is well-known for its personalized communication, which allows you to offer personalized content, engage customers, and build long-term relationships.
There is no doubt that email marketing consistently produces results. However, in recent years, chatbots have gained popularity due to their quick response, one-on-one interaction, conversational marketing, meeting customer expectations, and increasing conversion. According to the study, 55% of people use chatbots to expect prompt responses.
Chatbots not only make your customers happy, but they can also cut down your operating costs by 30%. A chatbot can improve your lead quality by enhancing user experience and collecting relevant data.
Email and chatbots both have significant advantages. However, the question is how to leverage the Chatbot and Email marketing strategy. When you combine the two channels, they become more effective. Integrating chatbots and email can optimize your marketing communication, driving you more sales and profits.
5 ways you can leverage email marketing and chatbots strategies
You should prioritize email marketing and chatbots equally. When both channels are used together, they work exceptionally well. Let’s look at how you can make better use of it.
1. Capture website visitor contact details
A good mailing list is essential for running an effective email marketing campaign. People on your list should be interested in hearing from your company.
One of the effective ways of growing your email list is by implementing a chatbot on your website. It manages to engage website visitors and attract their attention. What about pop-form and lead form? It is another way of capturing visitor information. But chatbots give a more nurtural conversational experience. This allows visitors to clear their doubts quickly and without waiting for the sales team to call.
However, you should have a strategic approach to capturing visitor email addresses. Never ask email address instantly once they landed on your site. Let visitors spend some time on your website.
If they go to a specific page such as pricing, product, or service that time triggers your chatbot and ask “ how can I help you”. If visitors have any doubts they will ask you questions that time answer their queries and collect email addresses for further communication.
After collecting email address use them for email newsletter campaigns and promote your offers, content, guide, ebooks, demo, etc. and get higher conversion from your campaign.
2. Make segmented mailing lists
Sending mass emails is no more effective. People like to receive personalized emails according to their interests. That’s why segmentation plays a key role to deliver the right message to the right person at the right time. According to the study, segmentation campaigns helped marketers in increasing revenue by 760%.
Here are the most common ways of list segmentation
- Demographics
- Location
- Personas
- Stage in the sales funnel
- Prior purchases
- Website behavior
Configure a chatbot on your website to gather specific information. It will assist you in segmenting and qualifying prospects based on their inquiries. Create a conversation flow chart to map out various options and visualize multiple chat scenarios.
Then you can leverage the collected information to build a personalized and targeted email campaign to boost your sales and conversions.
3. Generate warm leads and followup
Chatbots are the first point of contact when visitors looking for more information. This is the time to offer a customized solution or a discount. It will either convert them into warm leads or customers.
Warm leads are people who show interest in your product and solution by subscribing to your newsletter or interacting with the website or even following you on social media. Warm leads are very important in business because they have a higher conversion rate.
When your chatbot generates warm leads. Then, send a personalized email to establish credibility with leads. Send useful content such as case studies, customer testimonials, and reviews among others. This can encourage leads to schedule a call or book a demo with your sales team.
4. Improve customer service
The majority of customers expect immediate responses to their inquiries. According to a study, 65% of customers prefer real-time responses and interaction. You can solve this problem by installing a chatbot on your website.
A chatbot is an essential tool for improving customer service. You cannot provide an exceptional user experience without a chatbot. A chatbot is capable of multitasking and can communicate with multiple users at once.
It’s a good idea to include a chatbot promotion in your email campaign. You can promote your chatbot in an email campaign so that customers can use it for instant support. Make an effort to include it in the welcome email or product order email. In this way, you can enhance your customer service and customer experience.
5. Preferred communication channel
Customer communication is an essential component of any business. Few people prefer to communicate via email, while others prefer to communicate via chatbots, WhatsApp, Facebook, Instagram, Phone, and SMS.
Email cannot be considered a default mode of communication because some customers receive a large number of emails and do not read them all. They could check it on WhatsApp, Facebook Messenger, Google Chat, Skype, and other platforms.
If you’re offering a choice of communication channels for your customers to choose from, make sure that all of them are relevant and useful for them. Consider what kind of communication channels would be most appropriate for each type of business. For example, if your business sells luxury items, maybe emailing your customers isn’t the best option because they don’t want to feel pressured into making a purchase right away. In this case, phone calls or live chat might be more appropriate.
Final thoughts on integrating email and chatbots
In conclusion, chatbots and email integration can boost engagement by providing a more personalized experience for users. By using data from email interactions, chatbots can provide a more tailored experience that can encourage users to stay engaged with a product or service. Integration can also help to improve customer satisfaction by providing a faster and more convenient way to resolve issues.
There are times when email triumphs and others when chatbots triumph. So, don’t rush to choose one over the other. Combine email and chatbots by utilizing their respective strengths. This will allow you to expand your online marketing strategy, reach customers where they are, and provide a consistent customer experience.
What are the best providers of chatbot + email marketing solutions?
To run a successful online business, you need a platform that integrates seamlessly with Chatbot and Email. We’ve compiled a list of platforms that include email and chatbot functionality.
