You created an email campaign with perfect subject lines, used the best preview text, personalized content, an outstanding email sequence, and great copy. Then, you click on the send button and wait for exceptional results. But that is not the end of the campaign; most of the time, your email is not even delivered to recipients due to poor email deliverability.
What could be the reason?
One of the most common issues you encounter is email deliverability. There are many reasons for email deliverability failure, such as domain or IP address issues, inaccurate email lists, high sending volumes, spammy content, low sender reputation, high bounce rates, lack of email authentication, not warming up your email, and not following spam and GDPR guidelines.
If you think you have done everything right, you should check your email warmup setup. Email warmup plays the most crucial role in improving email deliverability. Without setting up the email warmup process, you cannot reach recipients’ inboxes. Email warmup is an integral part of email deliverability. In this article, learn more about email warmup, why it is so important, and how you can set up the process.
Why should you warm up your account?
Nowadays, email service providers are strict about safeguarding your inbox from spam. They have created extra security layers, spam filters, and new regulations to protect against spam. Additionally, email service providers flag accounts that send too many emails at once. Therefore, your email ends up in the spam folder, which harms your sender’s reputation and affects future email deliverability.
Recently, Gmail has implemented new email regulations to protect against mass emailing and spam. You should keep these in mind while building your email infrastructure. Implementing an email warmup system is highly recommended to prevent such undesirable situations.
Email warm-up develops and repairs your sender reputation
Email service providers (ESPs) are very strict about accounts that send high-volume emails. Sending high-volume emails can lead to your account being flagged as spam, and ESPs may ban your account. The best practice is to send emails gradually, which builds a positive sender reputation with email service providers.
Additionally, when you send emails to smaller segments, you get higher engagement with recipients, which creates positive signals about your email account and builds a good sender reputation. Ultimately this will help you improve email deliverability.
Email warm-up enhances deliverability for sales outreach
When you send highly engaging emails to a smaller email list, it gradually builds your sender’s reputation and increases the chance of email delivery. This process ensures that your messages reach recipients’ inboxes and increases the chance of getting a high response rate.
Email warmup shares positive signals about your email with ESPs. For sales outreach, email warmup is a must-have tool to get high responses and conversions. If you are running a cold email campaign, include email warmup strategies to achieve the highest email deliverability and responses.
Email warm-up helps you build outreach campaigns faster
Apart from safeguarding your email account, email warmup can improve your campaign’s efficiency and effectiveness.
Through email warmup, you can understand the valuable engagement patterns of your audience. You can strategize your outreach campaign based on these audience insights. Additionally, you can easily test email copy, design, sender name, subject line, and sequences for better campaign results.
Setting up Email Account Warmup
Manual setup
You can warm up your email account for free by manually sending daily emails to friends, colleagues, family, and anyone who can assist you in the process. You should send emails to different email clients like Gmail, Yahoo, Outlook, Apple Mail, and AOL to build a solid sender reputation.
Every email you send to your friends, colleagues, and family should be opened, clicked, marked as important, and replied to in order to build a reputation. However, this is not easily achievable through a manual process. It becomes a very complicated and time-consuming task to do regularly, and there is no guarantee it will improve your sender reputation.
Automated setup
Many email warmup tools can help you set up the autopilot email warmup process. Some of the major players are Warmbox, Warmy, and InboxAlly. Automating email warmup lets you keep your email account ready for an outreach campaign and guarantees the highest email deliverability.
Simplify email warm-up with automation
- Set the number of emails to be sent per day
- Reach a large number of realistic audiences who interact with your email regularly
- Build a positive sender reputation within a month
- Receive detailed updates on your email account health
- Get notified when your email account is ready for an outreach campaign
Email warmup services take complete responsibility for improving email deliverability and inbox placement to get outstanding campaign results.
Don’t forget to check out the email warmup service provider review here. It includes their features, how it works, pricing, discounts, and pros and cons.
Multichannel Outreach Campaigns
Another best way to escape from the spam folder is to mix email outreach with LinkedIn prospecting. Multichannel campaign helps you reach a wider audience, achieve better engagement, and ultimately generate more sales.
With the help of a multichannel outreach campaign, you can reach your audience through email and LinkedIn messages on autopilot. If you are unable to connect with a prospect via email, you can try sending LinkedIn messages. With this combined approach, you can ensure you reach every prospect with 100% delivery.
Closely offers an all-in-one sales automation platform featuring multichannel outreach campaigns. It includes email outreach, automation, LinkedIn outreach, email finder, data enrichment, generating AI copy, email warmup, and call scheduling—all within a single platform.
Stop using multiple tools for sales prospecting. Use Closely to streamline your lead generation process and save time and thousands of dollars on sales operations.
These email warmup best practices will help you set up a solid email infrastructure, simplify outreach, and maximize your email efficiency and deliverability.
