Warming up emails is the best practice of email marketing to deliver higher campaign results. Many people don’t know about the importance of email warmup. It has a direct connection with your sales and profit. Only a few people follow the email warmup process for the new domain as well old domain.
Email marketing is the most profitable and highly used marketing channel. It is not only used for generating new leads but also used for keeping customers engaged. Many online stores or companies continuously send subscribers offers and promotional emails. But many of them need to learn these types of emails often land in the spam folders and ultimately subscribers do not even see your offer.
To make your email deliverable you should always go through the email warmup process. Earlier it was optional because there were only a few email senders and companies that adopted email marketing. Nowadays every company uses email marketing and it become more challenging and competitive.
Every day, we receive 10-15 emails in that 6-8 emails end up in the spam folder. This is due to a bad sender reputation and deliverability. That is why email warmup is mandatory in email marketing.
In this email warmup guide, you will learn everything you need to know about email warm-up and how to improve your sender and domain reputation.
What is Email Warmup?
Email warmup is the process of slowly ramping up the sending volume of an email domain and IP address in order to increase its reputation with ISPs (Internet service providers). It is also referred to as Domain warmup or IP warmup.
This helps demonstrate to mailbox providers that the email activity is legitimate and not malicious, preventing the domain or IP from being blocked or marked as spam. During email warmup, it’s important to monitor your email deliverability results, such as open and click rates, to ensure that your domain or IP is not marked as spam. Email warmup is a critical component of the email marketing campaign, and it’s important to plan ahead when launching a new email program.
What is the Importance of Email Warmup?
Email warm-up is a process that is used to build a good sender reputation with email service providers. It is an important part of email marketing as it helps to ensure that emails are delivered to the inbox of the recipients.
It is the process of gradually increasing the number of emails sent each day, to build a reputation with the email service providers that you are a legitimate sender. This helps to ensure that emails sent by you are not blocked by the service provider and that they are delivered to the inbox of the recipient. It also helps to ensure that emails sent by you are not marked as spam.
Every marketer should implement an email warm-up process to get better email deliverability and open rate.
How to Warm Up an Email Account?
Email warmup looks like a simple process but it’s complicated. If you start doing it manually then it’s a never-ending process. Because apart from sending emails gradually there are many factors involved in the email warmup process such as opening emails, clicking on emails, and moving emails from the spam folder to inbox, that need manual efforts and it’s very difficult to manage manually.
In addition, checking your SPF, DKIM, and DMARC records are configured properly. And regularly monitoring blacklisting, spam report, and complaints are time-consuming and need dedicated efforts for a longer time.
To some extent, you can use a manual process but it does not guarantee it will improve your email deliverability. So now what is the next step?
If want to warm up your emails without headache and effort then you should use email warmup tools. To warm up email effectively you need special tools like Warmup Inbox, Warmbox, or Warmy. These tools are capable of warming up emails for higher deliverability.
These email warmup tools are fully automated and simple to set up and use. Let’s see the steps involved in the automated email warmup process.
Step1: It will check your domain status
Step2: It works out a perfect method to speed up your email warmup process
Step3: Start gradually sending emails to their own network
Step4: It automatically interacts with your emails by opening, clicking, and marking as no spam
Step5: Inform you once your email is ready for the campaign
These are the simple steps used by the email warmup platform to improve your sender and domain reputation. These tools are budget friendly and save a lot of time and effort.
The benefit of using the Email Warmup Service
It is important to warm up your email account slowly and consistently so that your reputation with the email service providers is established.
The email warmup service provider takes care of all email activity and keeps your account ready for high email deliverability.
- It helps you to build or repair the sender and domain reputation.
- It boosts your email deliverability for the sales outreach campaign
- Keep your email healthy for higher email deliverability
- Increases the open rate, engagement rate, and conversion rate
- Ensure your email reaches the subscriber’s inbox
- Keep your email away from promotion, spam, or junk folder
- Reach more people and generate more revenue
- Everything is on autopilot, nothing to worry
- Safe and secure service without interruption
- Save time, money, and efforts
Domain and IP warmup process is effective to improve sender reputation and ensure the success of your email marketing campaign.
How long does it take to warm up an email account?
Many people ask questions about how long it takes to warm up a domain or IP. Usually, it takes 3 to 4 weeks and in some cases, it will take more time. But there’s no correct timeline to warm up the email address. Because there are numerous factors to consider, such as
Domain Age: Depending on domain age email warm-up timelines differ. For new domains, it takes a longer time compared to the old domains.
Domain Reputation: If your domain reputation is weak and the ISPs detained your email as spam or blacklisted then it will take a longer time to warm up your email account.
Email Volume: If you are sending high-volume emails and wanted to warm up your email account for bulk email sending then it will take a longer time compared to a low-volume sender.
Subscriber Interaction: The email warmup timeline also involved how people are interacting with your email messages. High email interaction reduces the email warmup timeline.
In addition, it is not just sending or engaging with your emails. For each email that goes to spam, you have to mark it as “not spam”. This method is also called whitelisting your email account.
These are the factor involved in the domain and IP warmup process. Depending on these factors you can tell how much time will take to warm up the email.
Sending too many emails too quickly can result in the domain and IP address being flagged as spammer. During the email warmup process, it is important to send only quality emails with meaningful content. Delivery rates can be further increased by engaging with subscribers and paying attention to feedback loops.
Both Domain warmup and IP warmup should be done together to ensure the best results. Email warmup is an important part of any email program and should not be overlooked.
I hope this email warmup guide has helped you understand why email warmup is necessary and how to use it effectively. Your email deliverability determines the success or failure of your email campaign. To deliver your messages to the subscriber inbox you need to use email warmup services. Everything is correlated, use these tips to increase your email deliverability and sender reputation.
Email warm-up is an important part of email marketing, and it is essential to ensure that emails are delivered to the inbox of the recipient.