AI is transforming the world day by day. In every sector, you can see how AI simplifies work, speeds up processes, predicts the future, and saves time. Also, AI plays an important role in optimizing email marketing processes such as planning campaigns, creating newsletters, writing subject lines, list segmentation, personalization, A/B testing, send time optimization, increasing engagement, writing CTA, creating images for email, building automation workflows, and more.
69% of marketers use traditional email marketing methods to distribute content to subscribers to build engagement and drive conversions. Now AI has given new ways to share content and boost campaign engagements. Knowing how to use AI effectively in email marketing is essential.
In this article, we will explore the use of AI in email marketing, how you can improve your email marketing, and how to effectively utilize AI to increase your conversion rate.
Why to use AI in email marketing?
AI is a new technology, and you need to leverage its benefits to optimize email marketing efforts. Here are the common reasons why you should use AI.
- AI can generate unlimited ideas for your email campaign
- AI can generate email content instantly and helps you send more emails that convert customers.
- With the help of AI, you can generate quality content for email, preview text, subject lines, follow-ups, images, and more.
- Seamlessly run an A/B testing campaign by creating an alternate email using AI.
- Creating designs and images for your newsletter is a piece of cake with AI.
- With the help of AI, you can optimize your sending time of the campaign for a more open and click rate.
Artificial Intelligence offers plenty of benefits in marketing. You should explore all the AI hacks that help strengthen your marketing initiatives.
Check out the email marketing platforms that offer AI such as AWeber, MailerLite, and GetResponse.
How to use AI in email marketing?
There are many ways to use AI in email marketing. Let’s explore how and when you can use AI technology to optimize email marketing campaigns.
1. Get ideas for campaigns and workflows
AI technology can assist you in planning your campaigns and workflows. Use ChatGPT to generate ideas for campaigns and workflows. It will provide you with unlimited ideas and suggestions for engaging campaigns.
Here is the ChatGPT prompt you can use to generate campaign ideas:
“Generate 10 ideas for the weekly newsletter promoting a digital marketing course.”
Now choose the best ideas that are suitable for the campaign. You can implement all the ideas, select only the relevant ones, or just take suggestions and add them to your campaign.
2. AI for email automation
Email automation plays a crucial role in converting prospects into customers. Many sequences are involved in converting a prospect into a customer, such as welcome emails, sales funnel emails, abandoned cart emails, buyer behavior emails, trigger emails, follow-up emails, re-engagement emails, confirmation emails, transactional emails, promotional emails, and more.
For each subscriber, you should plan based on their behavior and engagement. For every activity, you should create an email that motivates prospects to make a purchase. That’s why there are a lot of requirements for automation and email sequences. In this case, you must use AI tools to streamline email automation.
With the help of ChatGPT, you can generate email sequences in seconds. Use this below prompt for email sequences.
“Plan a welcome email sequence for the digital marketing course. For each email write subject lines and 300-word email content”
Once you get the results, review each email and tweak it according to your knowledge and requirements.
3. Write your email content
Once you finalize the email sequence, it’s time to write compelling email copy. AI tools can write email copy in seconds, saving content writers time and effort.
Email marketing tools like GetResponse, AWeber, and MailerLite effortlessly generate email copy with AI writing assistance. If you are not using any of these tools then try to use them to improve your campaign performance.
In GetResponse, you will find an option called AI Email Generator. Just input keywords, specify the type of business, audience, email type, and select the layout. Then, the AI Email Generator provides you with the email design, subject line, preview text, and content. Creating a campaign email with AI reduces content creation time by 85%.
This is just one example from GetResponse. Other email marketing platforms also offer similar features with the assistance of OpenAI, which can enhance your email marketing efforts.
4. Optimize your subject lines
As every marketer knows, the subject line is the gateway to the recipient’s inbox. To achieve a high open rate, you need a compelling subject line. Writing email subject lines is tricky and time-consuming. With the help of an AI subject line generator, you can create many subject lines.
In the AI subject line generator, simply enter your keywords and select the tone. It will generate plenty of subject lines that you can easily add to your email or use as inspiration to create your own.
5. Create CTA for your campaign
A CTA is an email’s focal point, significantly impacting email conversion rates. With the help of AI, you can create a clickable CTA for your email campaign. You can use ChatGPT to generate or gather ideas for CTAs.
Simply use this prompt to generate CTAs: “Create CTAs for digital marketing courses for email marketing. The length of the word should be 2-3.”
From here choose the CTA you prefer. Or else test two different CTAs using A/B testing and decide the best performing CTA for your email campaign. AI makes your job easier and provides you with unlimited ideas to optimize your email campaigns.
6. Generate images or graphics for email
AI is not only for generating text-based content, but you can also use AI to create images from your text. There are many graphic-generating tools like Canva, Freepik, Picsart, DeepAI, and more that use text and convert it into stunning images.
Recently, Google also released a graphic design tool called ImageFX. It generates realistic images and offers an intuitive user interface that helps you create beautiful images for your email newsletter. Even if you sign up for the premium version of ChatGPT, you can also create AI-generated images without any limit.
7. Check the errors in your email text
AI can easily identify errors in your email text and provide suggestions for improvement. You can use tools like Grammarly, Writesonic, or ChatGPT to correct your email text and enhance your email response rate.
Usually, AI checks grammar, spelling, and punctuation, and suggests improvements to make the content easier to read. This is another way of using AI in email marketing. AI can be conveniently tailored to your needs.
8. Create HTML email code
If you are an email marketer and don’t know how to code HTML emails, then AI will help you code HTML emails. AI is versatile technology capable of accomplishing a wide range of tasks.
Generally, if you want to create an email design in HTML, you can use an email marketing platform to build your email. There, you will have access to unlimited templates for designing HTML emails. With the help of drag-and-drop functionality, you can easily create awesome emails for your campaign.
But sometimes, the requirement is to create customized emails using HTML code. At that time, you should be familiar with HTML coding. In this scenario, AI plays an important role in developing HTML emails.
Here, you can use the ChatGPT prompt to create an HTML email. Ensure you know the elements of email design such as header, body, CTA, image, length, width, footer, links, font size, font type, button, color, and more. Mention all the elements you would like to see in your email.
For example:
Develop HTML email code that includes a width of 600, Header image: [link], font: Arial, font size: 14, and email content ‘Your email content.’ Button text: ‘Learn more.’ make sure the email is responsive, well-structured, and visually appealing.
Add more information based on your requirements. ChatGPT generates code in seconds, and you can import it to your email editor and publish it.
9. Enhance send time for more clicks and opens
So far, we have learned how to create content, optimize campaigns, proofread, and write HTML code with AI. Now, AI can be used to optimize email send times. Major email marketing players like MailerLite, GetResponse, AWeber, and Mailchimp offer smart sending options. Smart sending is an AI algorithm analyzing audience behavior and understanding their preferred time for email opening.
Based on audience engagement smart sending options send email based on prospects’ preferred time to get more opens and clicks. This way you can increase the chances of audience interaction and sales conversion.
With smart sending AI, you can run effective email marketing campaigns that directly impact your business growth. Always choose an email marketing tool that is compatible with AI. AI tools provide more benefits and make your job easier for better performance.
10. Develop landing pages
AI can also help you create high-conversion landing pages for your email campaigns. Email tools like GetResponse AI Campaign Generator can create campaigns, including landing pages, signup forms, email sequences, subject lines, and entire bundles of campaign assets within a few minutes.
GetResponse provides you with multiple landing page options that are highly converting. All the landing page templates are mobile-responsive, well-structured, and appealing. You can painlessly build a landing page and start running your campaign in no time.
Conclusion
These are simple examples of how robust AI technology is. You can use AI in multiple ways to achieve exceptional results.
However, you should ensure that each piece of content you produce through ChatGPT retains a human touch for better results. Human-written content is more personalized compared to AI-generated content. Always remember to add a personalized human touch to your emails.
Relying solely on AI may be unwise. While AI technology obviously helps you in many ways, it’s important to use it wisely for long-lasting results.
