Email marketing is the most cost-effective way of communication. It will not cost you more than any other marketing channel. Many email marketing software options are available in the market, and sometimes you may feel confused due to the multitude of choices. That’s why we have discover the cheapest email marketing platforms.
Most email marketing platforms provide free storage for 500 to 1000 contacts. At the start of your business, this helps you save money. However, as your business grows, your audience list also starts growing daily. Gradually, you may find that email marketing costs you more money for additional contacts. At this point, you may begin searching for the most affordable email marketing software.
If you’re facing a similar situation, we have compiled a list of the cheapest email marketing platforms to help reduce your marketing costs. These email marketing platforms are not only affordable but also offer the best features, solutions, and highest deliverability.
Cheapest Email Marketing Platforms Comparison
| Email service | Free plan | Cheapest plan | 5,000 contacts | 20,000 contacts | 50,000 contacts | 100,000 contacts |
| MailerLite | 1000 contacts / 12,000 emails | $9 for 500 contacts / Unlimited emails | $35/mo | $125/mo | $260/mo | $396/mo |
| Moosend | 1000 contacts / Unlimited emails | $9 for 500 contacts / Unlimited emails | $48/mo | $160/mo | $315/mo | $624/mo |
| Sender | 2500 contacts / 15,000 emails | $15 for 2500 contacts / 30,000 emails | $27/mo | $89/mo | $189/mo | $306/mo |
| Systeme.io | 2000 contacts / Unlimited emails | $27 for 5000 contacts / Unlimited emails | $27/mo | Custom quote | Custom quote | $97/mo |
| SendPulse | 500 contacts / 15,000 emails | $6.40 for 500 contacts / Unlimited emails | $28/mo | $72/mo | $152/mo | $257/mo |
| AWeber | 500 contacts / Unlimited emails | $12.50 for 500 contacts / Unlimited emails | $42.50/mo | $142.50/mo | $385.50/mo | $785.50/mo |
| GetResponse | 500 contacts / Unlimited emails | $15.58 for 1000 contacts / Unlimited emails | $44.28/mo | $142.68/mo | $245.18/mo | $441.98/mo |
| Mailmodo | 10000 credits contacts / emails | $39 for 2500 contacts / 20,000 emails | $49/mo | $119/mo | $199/mo | $399/mo |
| Engagebay | 250 contacts / 1000 emails | $12.74 for 500 contacts / 3000 emails | $55.24/mo | $101.99/mo | $101.99/mo | $101.99/mo |
| EmailOctopus | 2500 contacts / 10000 emails | $8 for 500 contacts / 10,000 emails | $24/mo | $65/mo | $150/mo | $290/mo |
Top 10 cheapest email marketing software
Everyone is seeking the cheapest email marketing platforms to save on marketing budgets and invest more in paid advertising for acquiring new leads. We have compiled the most value-for-money email marketing platforms for your consideration.
1. MailerLite
MailerLite is among the most affordable email marketing software options to consider. It provides a range of excellent email marketing features, including email automation, templates, an easy-to-use email editor, landing pages, website builder, signup forms, dynamic content, time optimization, an AI email generator, free images, A/B testing, click maps, and more. For more details, you can read our MailerLite review.
MailerLite Pricing
You will get all the features to run a successful email marketing campaign. Its basic plan starts at $9/month for 500 subscribers and sends unlimited emails. If you are a beginner then it’s the perfect plan to purchase and save your marketing costs.
For those requiring additional features, an advanced plan is available at $18/month. This plan includes extras like Facebook integration, promotion pop-ups, multiple triggers in automation, an AI writing assistant, and smart sending. Overall, MailerLite is an affordable platform that you can use for your email marketing needs.
2. Moosend
Moosend is the best email marketing platform for a cheaper price. It enhances your email marketing and marketing automation experience, leading to increased sales and revenue. Moosend is trusted by clients worldwide, including Gucci, TedX, Domino’s, Nova, Vogue, Dixons, Isobar, and more. For additional details, you can read our Moosend review.
Top Moosend Features
Moosend offers more features that make your email marketing effortless.
- Drag & Drop Newsletter Editor
- Content A/B Testing
- Countdown Timers
- Subject Line A/B Testing
- AI Subject Line Optimizer
- List Segmentation
- 100+ Marketing Automation Triggers
- Premade Automation Templates
- Website Activity Tracking and more.
Moosend Pricing
Moosend free plan offers a 30-day free trial. Its paid plan starts at $9/month for 500 subscribers with all the features. It is an ideal platform for beginners, experienced professionals, content creators, podcasters, Youtubers, marketing and sales professionals, business owners, B2B and B2C companies, e-commerce businesses, and more.
3. Sender
Sender is another cheapest email marketing software that includes all the necessary features for email marketing activities. Sender simplifies the email marketing journey, helping you attract, nurture, and convert customers.
More than 180,000 companies are already using Sender for email marketing, including HP, Emirates, Deloitte, Hager, HILTI, Hilton, Honeywell, Disney, WWF, and many more. Explore further in our Sender review.
Top Sender Features
Sender provides excellent marketing campaign features. Let’s explore here:
- Omnichannel marketing platform
- Offer free template gallery
- Audience segmentation
- Get Email & text message workflows
- Send an SMS campaign to your customer
- Custom fields & personalization
- Premade automation sequences
- Dedicated IP support in advance plans
- Advanced email analytics and reporting
Sender Pricing
For beginners, the Sender free plan is worth trying, as it allows you to upload 2500 subscribers and send 15000 emails/month, complete with email automation features.
Paid plans start at $15.83/month for 2500 subscribers, enabling you to send 60000 emails/month. Whether you’re just starting out or seeking advanced features, this plan is a great choice. Explore other pricing plans available here.
4. Systeme.io
Systeme.io is the all-in-one marketing platform that streamlines your online business needs. With a comprehensive suite of tools, it offers seamless integration of sales funnels, email marketing, membership sites, and more.
Whether you’re a beginner or an experienced entrepreneur, Systeme.io empowers you to efficiently manage and grow your online business, providing a simplified yet powerful solution for your marketing endeavors.
Top Systeme.io Features
Systeme.io offers outstanding features, let’s look at it
- Send unlimited emails and run effective email campaigns
- Easily create sales funnels using proven templates
- Create a website in under 10 minutes
- Establish and automate an affiliate program, including payout processes
- Save time and energy by automating various aspects of your business
- Develop and manage online courses seamlessly
- Considered the best alternative to ClickFunnels
Systeme.io Pricing
Systeme.io’s free plan offers lifetime access, allowing you to upload 2000 contacts and send unlimited emails—ideal for startups and beginners.
Paid plan starts at $27/month for 5000 contacts and sends unlimited emails. If you want to have unlimited contacts then you can go for an unlimited plan that costs you $97/month. Systeme.io stands out as the cheapest marketing platform you can consider.
Start using Systeme.io for free today
5. SendPulse
SendPulse Multi-channel marketing automation is a dynamic platform that revolutionizes your marketing strategy. Seamlessly integrating email, SMS, and web push notifications, it offers a unified solution to engage your audience effectively. Automate campaigns, personalize messages and optimize communication across multiple channels, all within one powerful tool.
Elevate your marketing efforts with SendPulse’s comprehensive and user-friendly multi-channel automation. Read the SendPulse review for more information.
Top SendPulse Features
SendPulse offers extraordinary features that make the marketing process easy.
- Intuitive email builder
- Over 130 responsive templates
- Subscription forms
- Resend your unopened email
- A/B testing
- Email verifier
- Send interactive AMP emails
- Event-triggered flow
- In-depth statistics
SendPulse Pricing
SendPulse pricing plans start at $6.40/month if billed annually. With this plan, you can upload 500 subscribers and send unlimited emails. SendPulse offers various pricing options based on features, and no matter which plan you choose, it will not cost you more.
Choosing SendPulse is a great decision, especially if your subscriber list is growing day by day.
6. AWeber
AWeber is an affordable email marketing platform that empowers businesses to connect with their audience seamlessly. With user-friendly features and competitive pricing, AWeber offers a cost-effective solution for businesses of all sizes.
Enhance your email marketing campaigns, automate processes, and effectively engage with your subscribers—all without breaking the bank. Aweber makes professional email marketing accessible to everyone.
Top AWeber Features
AWeber offers world-class features at an affordable price.
- Easily create emails using an intuitive drag-and-drop builder
- Welcome new subscribers effortlessly with pre-built autoresponders
- Accelerate email list growth with custom sign-up forms and landing pages
- Purchase and set up a domain seamlessly within AWeber
- Save time with automated emails, including welcome, abandoned cart, and confirmation messages
- Boost open rates, clicks, and sales with optimized content and send times
- Get world-class email deliverability
AWeber Pricing
AWeber’s pricing plan starts at $12.50/month, offering unlimited subscribers and emails. It stands out as the cheapest email marketing software, facilitating faster business growth. Explore other pricing plans here and start using AWeber today.
7. GetResponse
GetResponse is the most popular email marketing software, trusted by businesses worldwide. With a powerful suite of features, it simplifies and enhances email marketing strategies.
From creating engaging campaigns to automating workflows, you can do it effortlessly. GetResponse empowers users to connect, engage, and grow their audience effectively. Join the ranks of satisfied users and elevate your email marketing with the industry’s leading solution. Read more in the GetResponse review.
Top GetResponse Features
In GetResponse, you will get all advanced features. Let’s check out.
- Easy platform to send emails
- Collect subscribers effortlessly through signup forms, popups, landing pages, and native integrations
- Deliver valuable content using AI-powered newsletters and email autoresponders
- Gain actionable insights into email and campaign performance
- Set up marketing automation campaigns with data-driven segmentation
- Convert visitors using timely popups, web push notifications, and live chats
- Utilize eCommerce shop data to fuel your marketing efforts
- Engage your audience with custom email and SMS automation
- Implement AI product recommendations, promo codes, and abandoned cart emails
GetResponse Pricing
GetResponse offers a free forever plan; try all features for free for 30 days. The paid plan starts at $15.58/month for 1000 contacts if billed annually. This is a recommended plan for beginners and startups. If you need more advanced features, you can opt for other pricing plans.
8. Mailmodo
If you’re working with a tight budget for email marketing, Mailmodo is the go-to platform. Designed to meet the needs of those with limited resources. Mailmodo offers a cost-effective solution without compromising on essential features.
More than 10,000+ marketers trust Mailmodo to run all their email campaigns. Some of the clients are Cartwheel, Bluesky PBLLC, Slide, Monster, Chatwoot, Boat, Housing.com, ADPList, upGrad, LeenaAi, Turing, Pillow, Firstbase, SpatialChat, and more. Elevate your email marketing strategy without breaking the bank with Mailmodo. For more info read the Mailmodo review here.
Top Mailmodo Features
Mailmodo is a super awesome email marketing tool, let’s see its features.
- Simplify email marketing and maximize conversions
- Create easy and coding-free AMP emails
- Push dynamic updates to email content
- Enhance user experience with app-like emails
- Integrate APIs seamlessly with your campaign
- Send bulk emails using Mailmodo’s SMTP or add your own email delivery service
- Trigger emails automatically based on user actions like signup, purchase, or cart abandonment
Mailmodo Pricing
Mailmodo provides a 21-day free trial with access to all features. Its paid plans start at $39/month for 2500 contacts and the ability to send 20,000 emails. Mailmodo’s pricing is much cheaper compared to Mailchimp, Constant Contact, Brevo, and ActiveCampaign.
The platform offers fair pricing plans that can significantly reduce email marketing costs. Select the plan that suits your needs.
9. Engagebay
Engagebay is the another cheapest email marketing platform to consider. Engagebay takes the lead as the #1 all-in-one marketing automation and sales CRM platform. Empower your marketing team with an all-inclusive set of tools, featuring Email Marketing, Marketing Automation, Email Template Builder, Landing Page Builder, Lead Generation tools, Social Suite, and more.
Engagebay empowers businesses to enhance efficiency and drive growth, making it the ultimate choice for integrated marketing and sales strategies. It frequently offers discounts on email marketing. Currently, it’s providing a 40% discount.
Engagebay Pricing
Its free plan gives 250 contacts, you can try and test it.
Engagebay pricing starts at $12.74/month for 500 Contacts with all required features. It has a flexible pricing plan that is suitable for every business. For unlimited contacts, Engagebay will cost you $101.99/mo for 50,000 emails.
10. EmailOctopus
EmailOctopus makes email marketing easy and effective. With its user-friendly platform, businesses can effortlessly create, send, and track email campaigns. The service streamlines the process, offering simplicity without compromising on features.
EmailOctopus collaborates seamlessly with Amazon SES (Simple Email Service) to deliver efficient and reliable email campaigns. By leveraging the powerful infrastructure of Amazon SES, EmailOctopus ensures high deliverability, scalability, and robust performance for your email marketing efforts. To gain additional insights, delve into our comprehensive EmailOctopus review.
EmailOctopus Pricing
EmailOctopus is a simple and powerful tool for an affordable price. There is only one pricing plan which starts at $8/month for 500 contacts and sends 10,000 emails. Pricing is based on the number of contacts and you can upgrade the plan.
For those with an Amazon SES account, seamless integration with EmailOctopus. It will cost you $7/month for unlimited emails. EmailOctopus stands out as the most cost-effective platform for sending bulk emails.
Conclusion
Finding the cheapest email marketing platforms involves careful consideration of pricing, features, and the specific needs of your business. While cost-effectiveness is crucial, it’s equally important to choose a platform that offers the necessary tools for successful email campaigns.
From streamlined pricing plans to robust features, the ideal solution should strike a balance between affordability and functionality. By thoroughly evaluating options and understanding your business requirements, you can identify the cheapest email marketing platform that aligns seamlessly with your goals, ensuring efficient communication and optimal return on investment.
All the mentioned email marketing platforms are the most affordable choices. Select any of them, and you won’t be disappointed.
