MailerLite is a powerful and affordable email marketing platform for beginners and marketing professionals. This MailerLite review will cover features, pros and cons, how it works, customer reviews, pricing, discounts, and other information that helps you make smart decisions.
What is MailerLite?
MailerLite is an email marketing tool that helps you send email campaigns, build website, collect leads, verify emails, automate marketing activities, grow your audience, and drive more revenue for your business.
MailerLite was established in 2005, headquartered in San Francisco. MailerLite is a versatile email marketing platform with features including Email marketing, Automation, Email editor, Transactional email, Website builder, Landing page and form creation, Email verification, and more. MailerLite offers a comprehensive marketing solution for businesses.
Short on time? Dive into our MailerLite review for a quick overview of the platform’s strengths and weaknesses.
MailerLite is an intuitive and trusted email marketing platform. Craft dynamic emails effortlessly with a drag-and-drop editor. Take it a step further by building a website or blog to attract customers, gather leads, and turn them into sales.
Join over 1,442,296 satisfied customers who have already experienced the MailerLite advantage. Some of the clients include Goodschooling, LogicalRetreat, The Mental Health Update, Lynda McDaniels Books, Cerner Application, msgFactory, and many more.
Best of MailerLite
- Easy to use
- Simple and quick email editor
- High email deliverability rate
- Excellent customer support
- Affordable pricing
Weakness of MailerLite
- Limited Automation
- Need improvement on reporting
If you are newly starting an email marketing campaign then MailerLite is for you. Or if you are looking for an email marketing platform for an affordable price then you can consider MailerLite for all your email marketing needs. Stay tuned for the next section where we’ll delve into comprehensive details and explore each feature in depth.
Best Features of MailerLite
Here are the best features of MailerLite that you can review.
1. Email Marketing
Email marketing stands as the flagship feature of MailerLite. Easily craft beautiful, personalized emails using the drag-and-drop editor, rich text editor, custom HTML editor, and AI email generator—all complemented by free images and newsletter templates.
Seamlessly integrate with e-commerce platforms such as Shopify and WooCommerce to embed custom product blocks and create targeted email campaigns based on customers’ purchasing behaviors. Achieve precision by effortlessly segmenting the list according to audience interaction.
Leverage advanced automation workflows to trigger the right actions at every stage of the buyer journey. Monitor campaign performance in the reporting dashboard, featuring embedded email surveys, straightforward analytics, sales tracking, visual click maps, and more.
The primary purpose of automation is to enhance productivity, minimize manual efforts, and engage the audience at the right time. Setting up an automation workflow in MailerLite is remarkably easy; you have access to pre-built automation templates and a visual editor that allows you to comfortably construct a workflow tailored to your customer journey. With automation, you can send emails or perform various actions triggered by specific events, such as clicking a link or completing a form.
In the Basic plan, you’ll have access to limited automation features, including triggering welcome emails upon subscriber sign-ups, updating data fields, sending emails at specific dates and times, and more. In the Advanced plan, you can take advantage of multi-trigger automation using the OR statement. You can add up to 3 triggers for each automation and set it up within a single workflow.
3. Newsletter Editor
Access the intuitive drag-and-drop editor to create highly personalized email designs effortlessly. Craft your design using the drag-and-drop, rich text, and HTML editors. Utilize fixed blocks designed for E-commerce, Email surveys, Dynamic content, RSS blocks, and Social share blocks, allowing seamless editing without requiring coding skills.
In MailerLite, leverage the AI writing assistant to boost productivity, enhance message clarity, and foster creativity.
4. Transactional Emails
Transaction emails are used for sending invoices, order updates, and password resets. It should have high email deliverability and inbox placement. MailerLite offers transaction email service with award-winning email deliverability.
You can use MailerLite’s MailerSend service for transactional emails. You can use it for sending transactional emails, SMS, and confidential information with high inbox placements.
5. Website Builder
If you’re starting an online business from scratch, MailerLite has everything you need. Utilize the simple drag-and-drop website builder to create stunning websites in just 15 minutes.
With MailerLite, you can craft websites, blogs, landing pages, and online shops without any coding skills. Simply use pre-built blocks for text, images, videos, social sharing, buttons, image carousels, forms, and other options to effortlessly build a beautiful website.
6. Signup Forms
Signup forms are must-have features for all email marketing platforms. Even in MailerLite, you will get features to create a signup form and collect subscriber information. You can create custom forms that match your brand guidelines and grow your audience seamlessly.
Whether it’s embed forms, pop-up forms, or promotional forms, MailerLite offers various options to attract and rapidly build your subscriber list. All forms include GDPR-compliant options; you can enable this feature in the settings for added compliance. Leverage MailerLite forms to enhance your conversion rates and drive more sales.
7. Email Verifier
MailerLite offers an email verification service that cleans your email list by removing bad and invalid contacts. Use email verification tools to keep your list clean and boost email deliverability.
For email verification, you have to use MailerLite’s MailerCheck service. MailerCheck has different pricing plans for email verification. Email verification pricing is not included in MailerLite pricing plans. For that, you need to check in the MailerCheck email validation platform.
Connect with the most popular apps and web services like Zapier, Canva, MailerCheck, Partnero, Shopify, Stripe, WooCommerce, WordPress, AgileForms, BigCommerce, BriteVerify, ClickFunnels, DeBounce, Emailable, Eventbrite, Zoom, HubSpot, Magento, Mailchimp, Pipedrive and many more.
9. Reporting Dashboard
You will have access to a comprehensive reporting dashboard to monitor your campaign’s performance. In MailerLite, you can track opens, clicks by location, survey results, quizzes, click maps, A/B testing reports, and all the necessary data to analyze and enhance your campaign’s performance.
10. Email Deliverability
We used MailerLite for our email marketing campaigns and achieved an impressive open rate of 64% along with a 15% click rate. These statistics demonstrate that MailerLite has exceptional email deliverability, ensuring your messages reach subscriber inboxes.
Using MailerLite for email marketing guarantees that every message you send reaches subscriber inboxes. This platform known for its high email deliverability, can significantly improve your return on investment. If you’re looking for an affordable and effective email marketing solution, MailerLite is a platform worth considering for your purchase.
MailerLite Pricing Plans Reviews
As mentioned, MailerLite provides clear and affordable pricing plans, making it accessible for any business to purchase MailerLite services.
1. Free Plan
The free plan includes a 30-day trial period during which you can upload up to 1,000 subscribers and send 12,000 emails per month. Features included
- Drag & drop editor
- Email automation builder
- 10 landing pages
- Comparative reporting
- Signup forms & pop-ups
- 24/7 Email & Chat Support
2. Growing Business
MailerLite paid plan, starts at $10/month for 500 subscribers and sends unlimited emails. If you billed annually this plan will cost you $9/ month. You will get all free plan features and additional features such as
- 3 users
- Unlimited templates
- Dynamic emails
- Auto resend campaign
- Unlimited websites & blogs
- Unsubscribe page builder
- Multivariate testing
MailerLite advanced plan, starts at $20/month for 500 subscribers and send unlimited emails. If you billed annually this plan will cost you $18/ month. You will get all the features:
- Unlimited users
- Facebook integration
- Custom HTML editor
- Promotion pop-ups
- Multiple triggers in automation
- Preference center
- AI writing assistant
- Smart sending
- Partner discounts
- 24/7 Live chat & email support
For dedicated success manager, IP, deliverability consultation, account audit, and performance improvements you can talk to the MailerLite team for more features and support.
MailerLite is one of the cheapest email marketing tools that is suitable for all businesses. You will get outstanding features and dedicated support to enhance email marketing results.
MailerLite Pros and Cons
Every platform has its strengths and weaknesses. Even MailerLite has it, let’s explore.
MailerLite Customer Reviews
See here the customer feedback on the MailerLite platform.
Is MailerLite the right tool for your business?
Yes, MailerLite has all the features to assist you in sending effective marketing campaigns. It’s an ideal choice for beginners, bloggers, affiliate marketers, small business owners, e-commerce store owners, as well as marketing and sales professionals.
You can confidently rely on MailerLite as your email marketing partner, given its impressive 97% satisfaction rate and excellent customer support that will not disappoint you.
Final MailerLite Reviews and Ratings
Here is our final MailerLite review and ratings after using the software.
Final Thoughts | Is MailerLite Worth Buying?
If you are looking for an email marketing platform that combines user-friendly features with exceptional deliverability, MailerLite is indeed worth considering. Its positive impact on engagement metrics and the satisfaction of a diverse user base make it a compelling option for businesses aiming to elevate their email marketing strategies.
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Frequently Asked Questions
Here you can explore common questions asked about MailerLite.
1. Can MailerLite be considered safe for use?
Yes, MailerLite is generally considered safe to use. The platform prioritizes securing and safeguarding user data. It employs industry-standard encryption protocols to safeguard information during transmission and storage.
2. Is MailerLite free forever?
No. MailerLite offers 30-day free trial, in which you can upload up to 1000 subscribers and send 12,000 emails. After that, you need to renew it for the paid plan.
3. Is Mailchimp better than MailerLite?
MailerLite is more affordable compared to Mailchimp. Its easy-to-use features and function make it a direct competition to Mailchimp. Both platforms offer similar features but using MailerLite makes save more money on email marketing.
4. How many emails can you send with MailerLite?
The number of emails you can send depends on the pricing plan you choose:
- In the Free plan, you can send up to 12,000 emails/month.
- In the Paid plan, you can send unlimited emails/month.
Pricing is determined by the number of contacts you upload, and all paid plans allow you to send an unlimited number of emails.
5. Where does MailerLite store data?
MailerLite’s services are hosted in a secure data storage center within the European Union. This facility holds an ISO 27001 certification, ensuring the highest standards of information storage security.