You are currently viewing Drip Review 2024: Features, Pros and Cons, Pricing

Drip Overview

Drip is a leading eCommerce CRM platform that helps eCommerce brands to bring their customers closer by using personalized email and SMS marketing services. Grow your business to the next level with Drip multi-channel marketing campaign. In this Drip Review article, you will get an answer for whether you have to buy Drip eCommerce CRM or not.

Drip provides a multi-channel solution to drive more sales and engagement. Drip offers advanced automated campaign features across the channel like email, SMS, Social, onsite popups, and more in a single platform. With Drip you can spend less time creating emails and get more time to deliver the better customer experience that leads to higher growth and revenue. 86% of customers are willing to pay more for the outstanding customer experience. So just you need to focus on customer experience and rest Drip will take care.

Drip is trusted by more than 6,000 growing eCommerce brands. Some of them are BIGTREE, The SPA DR, Cameo, Guardian Kids Bike, Trivago, Fiat,, Hawke Media, Spice House, Saint Jane Beauty, and more.


Best Features of Drip eCommerce marketing platform

  • Simple and Reliable Email Marketing

Drip offers the world’s best email marketing platform that boosts your sales and revenue. Using Drip smart features you can run a more effective marketing campaign for your eCommerce store. Drip is an easy-to-use email marketing platform where you can create beautiful brand emails, landing pages, forms, effective marketing automation, segmentation and personalization, schedule campaign, sync with social media, analytics, and insights.



  • Put your eCommerce marketing on autopilot mode

With Drip marketing automation you can build a revenue-generating email and SMS workflow that run itself without human interference.

Drip also offers pre-built workflows which are specially designed for eCommerce businesses. There are more than 29 workflows and perfectly fit for every funnel of eCommerce store. The most popular ones are:

  • Welcome Series
  • Abandoned Cart Series
  • Post First Purchase Series
  • Post-Repeat Purchase Series
  • Win-Back Series and more.

Drip visual workflow builder is proficient to create customizable automation workflow according to your need. You can add as many filters and tags that provide a personalized experience to your customer. Make more money by using Drip’s powerful marking automation.



  • Effective SMS marketing for eCommerce

SMS is a powerful channel with 98% open rate. Make use of SMS marketing to increase audience engagement and grow your eCommerce business much faster. Drip offers a remarkable SMS marketing service that enhances your customer reach. Some of the advance features are

  • Flawlessly create and send SMS campaign
  • Send personalized SMS by including customer info, emojis, image, and great offer
  • Easily create automation workflow for SMS Campaign
  • Ensure and protect you from TCPA compliance
  • Get clear SMS performance report in SMS dashboard

The combination of SMS and Email makes more effective eCommerce marketing. Use Drip’s email and SMS campaign to grow your sales.



  • Segment and Personalization

Segmentation and personalization are important parts of the marketing campaign. Highly targeted and personalized emails give a higher return on investment. Slice the audience database based on preference, buying behavior, purchase history, demographic, location, new vs. old customer, active vs. inactive customer, mobile vs. desktop users to get higher open rate and conversion.

Drip real-time segmented data will allow you to personalize your marketing campaign. Make use of every information of your customer and make a more effective multi-channel campaign.

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  • Smart A/B testing

A/B testing is a must-have feature for an eCommerce marketing campaign. Without A/B testing you can not able identify the right marketing strategy. A/B testing allows you to experiment with new things and show what works best for your business.  As a result, you will get enough ideas to optimize your marketing campaign.

Thankfully, Drip comes with A/B testing features where you can experiment with subject lines, preheader copy, email designs, CTA, send time, and more. Before running an A/B testing campaign choose the right goal to get better results from your campaign.


  • Customizable Forms and Popups

Drip offers exceptional forms and popups that convert a website visitor into customer. Easily setup forms and popups that help you to grow your audience. Build dynamic, engaging, and personalized forms that convert each visitor into a customer.

  • Offer customizable forms and popups
  • Effortlessly create forms with drag and drop editor
  • Beautifully designed pre-built ready to use forms and popups
  • Create a personalized dynamic form that provides a better customer experience
  • Track forms and popups performance on Drip dashboard

You can also show dynamic forms to users based on their buying behavior.

For example: when customers visit your website 3 or 4 times a day then show them dynamic offers with discounts that encourage customers to buy products.



  • Insight and Guidance

Drip provides actionable insights and guidance that help you make the right decision to run a successful eCommerce business. Drip is able to track each and every action of customers to deliver better offers and user experience.

Features like revenue attribution will help you to understand how much each customer is paying. And also you can easily identify the highest paying and loyal customers to give more benefits and discounts.

Another best and most important report is a benchmark report that gives an idea of whether your marketing campaign met eCommerce industry expectations or not. By this report, you can understand industry benchmarks and clear ideas to set a higher goal for your business.



  • Integrations

Integration is a very important feature for eCommerce marketing. Integration refers to how the platform is flexible to connect with third-party apps. There are plenty of apps that support eCommerce business such as Shopify, Magento, BigCommerce, WooCommerce Facebook Custom Audiences, and more.

Drip easily works with more than a hundred eCommerce business-related apps that provide more power and flexibility to the Drip platform. Once you set up an online store, Drip will help you to connect with marketing channels to gather customer information, create a better user experience, and increase long-term loyalty. Some of the app’s categories are:

  • Analytics
  • Customer Support
  • Ecommerce
  • Email Verification
  • Event Management
  • Forms & Surveys
  • Lead Capture
  • Marketing Automation
  • Membership
  • Payment Processing
  • Scheduling
  • SMS
  • Social Integration
  • Webinar and more


  • Drip Pricing and Plans Reviews

Drip offers simple, flexible, and straightforward pricing plans which include all the eCommerce marketing features with unlimited usage. Pricing is completed based on the number of contacts and SMS you send. There is no hidden charges. Try 14 days free trial and choose the right plan according to your needs.

Email Plan

In Email Plan, for 500 contacts it will cost you $19 per month. Features included:

  • Unlimited email sends
  • Smart A/B testing
  • Segmentation and personalization
  • Contact management
  • Automated workflows based on customer activity
  • Popups and Form
  • Email templates and visual builder
  • 100+ integrations (including Shopify, Magento, and WooCommerce)
  • Email support


Email + SMS Plan

In Email + SMS Plan, for 500 contacts it will cost you $22 per month. Features included:

  • Unlimited email sends
  • 200 SMS sends
  • Smart A/B testing
  • Segmentation and personalization
  • Contact management
  • Automated workflows based on customer activity
  • Popups and Form
  • Email templates and visual builder
  • 100+ integrations (including Shopify, Magento, and WooCommerce)
  • Access to multiple channels campaign- email, SMS, social, and onsite pop-ups
  • Email support


Drip Pros and Cons

Drip Pros

  • Try 14 day Free trial that includes all the marketing features
  • Free and ready to use eCommerce emails
  • Support plenty of apps integration
  • Top-notch CRM features
  • Best multichannel marketing platform
  • Easy to integrate with Social media, Facebook Ads, and Google Analytics
  • Offer deep segmentation and personalization option
  • Pre-built playbooks – like welcome series and abandoned cart
  • Best Facebook or Instagram ads retargeting features
  • Easy to use visual builder
  • Offer advance SMS campaign features like TCPA compliance, scheduling, automation, campaign metrics, and more
  • Detail reporting and insights

Drip Cons

  • No phone support
  • Expensive for low volume sender


Is Drip the right tool for your business?

If you are into an eCommerce business or looking for a multi-channel marketing platform then Drip is the perfect fit for your business. Drip CRM platform highly capable of running eCommerce business smoothly.

Considering the pricing plan, it looks more expensive compared to other alternatives. Not recommended for the small business owner and online stores. But I would say it’s worth trying and exploring outstanding features.

Suitable for

  • Medium and large size online retailers
  • Medium and large size eCommerce brands


Final Drip Reviews and Rating

Drip Review


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