Email marketing is becoming essential for every business to engage with new clients, promote new products, and boost ROI. Here is a 12 email marketing checklist to support your email performance and growth.
1. Segment Your Prospect List(s)
- Develop multiple personas & develop unique messaging
- Strong value propositions to highlight their fears & motivation
2. Subject Line
- Is it relevant to the email content/offer?
- Does it grab attention? Would YOU open it?
3. Pique Curiosity
- Your first sentence needs to pique curiosity.
- A connection statement can establish rapport
4. Don’t Make It All About You
- Spell out exactly how you can help them
- You are doing it wrong if the first line reads anything like: “My name is Joe Salesdude and I run strategy at XYZ Corp, the leader in world-class jargon optimizing software
5. Get On My Level
- Write like a peer, not a direct report. Casual and conversational.
- Avoid these weak words: “I hope…”, “I was going…”, “I see…”, “just…
6. Establish Credibility
- Provide social proof referencing your customers and/or data
- Best references are competitors or from a relevant industry
7. Personalize
- Show the prospect you did your homework
- Use custom inserts like {FName} or {Company}
8. Keep It Short
- 2-3 sentences is ideal and 3-5 is tolerable
- Do you like reading long emails? Why should they?
9. Micro-Conversions
- Don’t come on too strong with your call-to-action
- The goal of an email is to get a response not close a deal
10. Follow-Up
- At least 7 follow-ups until you get a yes or no
- Automate your sending, tracking, and optimization
11. Don’t Send Naked Emails
- Naked emails offer no value to the prospect
- Writing ‘just checking in’ will get your email ignored or deleted
12. Send or schedule your email
- Send an email at the right time
- Normally 9 AM to 12 PM works better
Conclusion
Keep on trying different email marketing strategies and apply them in your regular campaign. This email marketing checklist will help you to boost your email marketing performance.
